3 Costly Adwords Mistakes and How to Avoid Them

Google Adwords is a tried and true advertising medium that both vendors and buyers have come to trust. It is a result oriented advertising tool that vendors prize because it directs targeted traffic to their websites. Adwords is beneficial for a lot of things, including making a sale, getting a lead, or testing a new offer. It enables you to sell any item anywhere on the globe, giving you the ability to pinpoint precise geographical locations by city, state, and country. However, costly mistakes occur when vendors go about designing campaigns without first considering the market trends, the needs of their buyers, and the precise characteristics of their products. I will be examining three mistakes in this article that are commonly made by marketers to help you avoid them when you are employing Adwords or any oder advertised traffic voodoo.

1) Failing to Split Test

The great thing about PPC marketing is that a vendor has no doubt whatsoever exactly where his advertising budget is being spent. The kind of testing you can do with Google Adwords can help you optimize your campaign and take it to a profitable level. If you aren't taking advantage of split testing, then you're wasting what you're spending and missing out on a chance to increase profits. Adwords helps you split test easily, as you can rotate 2 or more ads against one another so that you have a clear idea on the best performing ad. Running only one ad would make it very difficult to figure out it's performance. Split testing allows you to weed out poor performing ads. When you remove the poor achieving ad and keep the better performing ad in place, you improve your click through rates and achieve higher conversions.

2) Displaying Ads On Google Content Network

Google's Content Network is a network made up of other home business sites where Google's ads are also displayed. These sites aren't guaranteed to be targeted towards your topic and could be Adsense based, where the information isn't relevant or has other competing products that can prove to be a distraction. What does this mean to you? You're paying big bucks for sub-prime ad placement and there's a good chance you won't make any return on your money. Plus, it is hard to track these ads. So keep in mind that when you're starting your Adwords campaign, you need to turn of the 'content network' and keep your focus solely on Google and its partners. The Content Network may be right for some, but it is a risk you want to better understand before undertaking.

3) Failing To Make You Landing Page Match Your Ad

You should also focus on testing and optimizing your campaigns so you know which keywords are doing the job and which aren't. If you just place tons of keywords in one ad group, your popular ones will get lots of clicks, the less popular ones on the other hand, wont. This will cause problems in the long term since you won't know which keywords earned you the most clicks. That is why it's a good idea to begin with only a few keywords, say 10-15 per ad group and that way you'll be able to see their performances better and get rid of the ones that aren't performing well. If you follow these simple tips you can create a very focused campaign that brings in revenue because you're using keywords that lead to a high ratio of sales to clicks.